In a world where the Internet and social networks constantly produce content, we are letting media lead us to places that we do not usually choose. The Web is saturated with advertising content, and it is an essential part of our daily lives. I find this natural ‘Clicking’ experience amusing, but at the same time I detest it. In my project I collected Clickbait stories, and transferred it from digital to print, from transient and quick, into a timeless and permanent design. In my project, I try to reflect the popular culture that develops in front our eyes by presenting it in an absurd and grotesque way. A culture where content consumption is fast, superficial, questionable, and often tries to sell us something.